The #1 Thing Sellers Need To Know about Today’s Market

The #1 Thing Sellers Need To Know about Today’s Market

The housing market is shifting again — and this time, it’s about balance. After years of ultra-low inventory, the number of homes for sale has climbed, bringing the market closer to what’s considered more normal.

And if you’re thinking about selling your home, that shift matters, because more options means buyers can afford to be selective. And that makes leaning on your REMAX® agent to price your house right more important than ever.

Buyers Have More Leverage Than They Did a Year Ago

Here’s a quick look at how the number of homes for sale has risen (see graph below):

As more listings hit the market, buyers regain some leverage. That doesn’t mean they’re calling all the shots, but it does mean they’re less likely to settle (and more likely to try to negotiate). They’re comparing homes, weighing features and zeroing in on what they believe is worth the price.

Here’s what that really means for you. If your home doesn’t feel priced right compared to others in your area, buyers won’t give it a second look. Basically, the right price can pull people in. But the wrong one? It’ll push them away before they ever set foot in your front door. It’s easy to remember: if your price isn’t compelling, it’s not selling.

Overpricing Sends the Wrong Message

Even with this inventory growth, some sellers are still tempted to test the waters with a high asking price. The thought process is, they can always lower it later if needed. But that strategy comes with real risk — and the numbers back it up.

According to data from Realtor.com, price cuts are becoming more common (see graph below):

Right now, roughly 1 in 5 sellers are reducing their asking price to try to get buyer attention. And that comes with its own downside. Once you lower your price, buyers may start to wonder why — and that can send them running the other direction.

Here’s the reason. When buyers see a home that’s lingered on the market for a while or had a price drop, they may assume something’s wrong, even if it’s not. That can lead to fewer showings, lower offers and a longer time to sell.

That’s why homes that require a price cut often end up selling for less than if they’d been priced correctly from the start.

Perception Is Powerful

In a market where buyers have more to choose from, first impressions matter more than ever. And that starts with your asking price.

The Right Price = The Right Attention

If your home is move-in ready and priced appropriately, it will stand out — even when there are more homes for sale. Because serious buyers are actively searching, and well-priced homes are still selling quickly in many markets.

Your best strategy? Work with a trusted REMAX agent who understands current trends, local data and buyer behavior in your specific area. They can help you find that pricing sweet spot — the one that draws strong interest without leaving money on the table. As Zillow explains:

“Agents are pros when it comes to pricing properties and have their finger on the pulse of your local market. They understand current buying trends and can provide insight into how your home compares to others for sale nearby.”

Bottom Line

Inventory is rising. And buyer expectations are rising with it. And that makes strategic pricing an absolute must.

If you’re thinking of selling, talk to your REMAX agent about what the market looks like in your neighborhood and how to position your home to stand out.